Online Reputation Management or ORM refers to the practice of
performing continuous analysis and research for ensuring the reputation of
one's business, personal aspects, professional or industry reputation. In fact,
Online Reputation Management services are represented by the content across
various kinds of online media. Online Reputation Management is also known as
Online Reputation Monitoring.
User generated content in Online Reputation Management servicesprovides users with low entry barriers like creating a screen or user name,
registering one's birthday or geographical location and providing a valid
e-mail id for creating an account. The various kinds of content monitored in
the Online Reputation Management services include:
Professional
Journalism based
User created/generated blogs, comments,
reviews, ratings
Specialized websites
